The Biggest Opportunity:

Millennials and Gen-Xers have the
Greatest Unserved Need for Purchasing Power

The charts below shows that 74% of Millennials (and 58% of Gen-Xers)
Require Non-Traditional Credit to obtain Much Needed Purchasing Power
(per data provided by a new report that, for the 1st time,
quantifies adults without FICO scores by age groups).

Millennials - Brief Facts and Myth Busters

• Millennials have an appetite for spending, but the vast majority are turned down for credit because only 26% have prime credit (see pie chart above)

• Adult Millennials, ages 18 to 35, comprised 30% of all adults in 2015, growing to 41% in 2022

• Millennials became the largest generation in the U.S. Labor Force in 2015 (53 million)

• In 2014, Millennials accounted for 28% of furniture sales & 37% of households buying furniture

• Older Millennials are settling down, decorating homes and having children – accounting for 56% of child births and over 50% of sales for youth furniture, casual dining and desks in 2014

• Click below to learn how the creditworthiness of Millennials got hammered